Ann Zabaldo started this conversation on the cohousing-l email discussion group, and Katie McCamant added comments:
...in the end … it’s all about sales. You can be ultra green, you can be super affordable, you can be cool, cool techy, you can have all kinds of bells and whistles but in the end...
Marketing
Below is all of the content on our site that has been tagged Marketing. Don't see what you're looking for? Try:
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Ann Zabaldo, Takoma Village Cohousing + Kathryn McCamant, CoHousing Solutions Views since 5/2014: 3,768 |
Sharon Villines, Takoma Village (Washington DC) I love blogs and blogging. Blogs are supposed to be personal and unique. A blog post can be anything from a meeting announcement to a thought piece on "why is it raining again and what to do about it." Being a writer helps but every group must have some writers. If you don’t, find some. I’m serious... Views since 5/2014: 2,953 |
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Pam George, Durham Central Park Cohousing (Durham NC) Note: Durham Central Park Cohousing is a single condo building in downtown Durham. While we do not restrict ourselves to adults or seniors, our current residents are all baby boomers or older. The question of whether and how to recruit families was a recent discussion.
Faced with the question of... Views since 5/2014: 2,419 |
When advertising, Senior Cohousing Communities need to be aware and careful of the requirements of the Federal Fair Housing Act of 1968 and 1988 amendments (FHA). There are often local fair housing laws, as well. The bottom line is that you cannot advertise for an age restricted population (eg. 30... Views since 5/2014: 5,514 |
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By Raines Cohen, Cohousing Coach, East Bay Cohousing / Cohousing CA Is it that time of year again? After its incredible debut last year, National Cohousing Open House Day is back, better than ever, this year on Saturday, April 29. We're again joining several other places where you'll find "cohousing clusters" in doing regional organizing, so people can visit... Views since 5/2014: 4,742 |
Alice Alexander, Coho/US Executive Director After two and a quarter years after move in, my Durham Cohousing is considering how to address turnover, when one of our members leaves the community. For many, the thought of valuable members leaving is disconcerting, as is the question of how to ensure new members will fit into the community, but... Views since 5/2014: 5,060 |
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On behalf of Jenny of CoHousing Solutions Last month on Cohousing-L, a timely topic was sparked by the sharing of Courtney Martin's excellent New York Times article mentioning cohousing, Modern Housing with Village Virtues. How do cohousers get journalists to care about the topic? To really put in the research and get the facts right? To... Views since 5/2014: 2,533 |
Stone Curves Cohousing in Tucson is sharing their resale marketing strategy. Many thanks to Kat Jimenez and Pen Sand with Stone Curves Membership Team:
After less than a year of instituting our wait list with our new marketing strategy, our home sales have increased 12%, as opposed to our local... Views since 5/2014: 3,119 |
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Raines Cohen, Cohousing Coach, East Bay Cohousing / Cohousing CA We're excited to participate in the upcoming National Cohousing Open House Day. Our home community, Berkeley (CA) Cohousing, has had low turnover (no resales in over 12 years!), and only rarely welcomes outside groups, but we're opening up for a few hours on Saturday, April 30. We're a smaller... Views since 5/2014: 7,595 |
Iowa City Cohousing, which is in the process of submitting our site plan to
the city planning and zoning commission and has about one-third of the
needed member households, regularly asks folks who express and interest in
us how they learned about us. Most often people mention an announcement... Views since 5/2014: 3,644 |
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